Question 1

What is MSOOCast?

Accepted Answer

MSOOCast is the commercial television operating system for networks that are not building a broadcast plant. It founds the channel, keeps live events on air, prices every break, splices the spot at the edge, and delivers one network to FAST, OTT, sports, and hospitality.

Question 2

Who is it built for?

Accepted Answer

Studio networks turning libraries into always-on channels, sports rights holders running live events, hospitality groups replacing legacy in-room television, and OTT apps that want AVOD, SVOD, and FAST to share one origin.

Question 3

What is the difference between Platform and Operated network?

Accepted Answer

On Platform, your operators run Channel Foundry, Live Desk, Moment Exchange, Edge Splice, and Network Fabric. On an Operated network, MSOOCast specialists run playout, live control, and yield with you. You keep the brand, the rights, and the audience.

Question 4

How does ad insertion work?

Accepted Answer

Moment Exchange prices each break from the scene, the session, and available demand, including Google Ad Manager, SSPs, DSPs, and direct campaigns. Edge Splice detects SCTE-35 markers and performs frame-accurate server-side replacement on FAST, OTT, sports, and hospitality outputs.

Question 5

Can MSOOCast be deployed on-prem or in a private cloud?

Accepted Answer

Yes. Channel origination and the commercial layer can run as managed cloud, private cloud, or on-prem so feeds and compliance requirements stay where they need to.

Question 6

How does AI change the break?

Accepted Answer

Moment Exchange reads the moment on screen and matches it to demand, then keeps yield, fill, and viewer experience in one auditable decision. It replaces a generic pod with a priced break your ad operations team can explain.

Run the event without leaving the program

What Live Desk does

Networks that run on it

The rest of the suite