Sports networks
Keep the event on air and sell every timeout
Leagues, teams, conferences, and event producers need live control that does not fail and breaks that can be sold even when they are not scheduled. MSOOCast runs the live desk, monetizes timeouts and stoppages, enforces blackout rules, and keeps a 24/7 sports channel on air between events.
Market context
27.5M
average U.S. viewers for Netflix's Christmas Day 2025 NFL game, the most-streamed NFL game in U.S. history.
Nielsen, via the Associated PressDec. 31, 2025$29.3B
projected U.S. connected TV ad spend in 2026, up 11% year over year.
IAB 2026 Digital Video Ad Spend & Strategy Report, via MediaPostMay 5, 2026
What gets in the way today
Breaks are unpredictable
Timeouts, injuries, and weather delays create breaks that do not match a schedule.
Rights differ by region
Blackouts and alternate content must be applied per territory and per platform.
Audiences disappear between events
Without an always-on channel, fans have nowhere to watch between games.
What changes with MSOOCast
Breaks taken on cue
Live Desk sends correct SCTE-35 cues for every timeout, with set or open-ended durations.
Failover before fans notice
Venue feeds come in over SRT or RIST with backups and automatic switchover.
Blackouts enforced
Regional rules and alternate content are applied per event with SCTE-224 where supported.
Always-on sports channel
Classic games, highlights, and shoulder programming fill the schedule between live events.
The workflow
Contribute
Venue and studio feeds arrive over SRT or RIST with backups.
Produce
Operators switch, add graphics, and take breaks from Live Desk.
Monetize
Edge Splice fills each break; sponsors get proof of play.
Return
After the final whistle, the channel returns to its schedule.
Products in this solution
Metrics in the console
What teams like yours watch day to day.
- Breaks taken vs. filled
- Live concurrency
- Failover events
- Sponsor deliveries