OTT and streaming apps
Run linear channels and video on demand from one origin in your app
Streaming services now combine on-demand video, live channels, and ad tiers in one app. MSOOCast lets your app carry linear channels next to the catalog, inserts ads server-side with per-session decisions, and keeps the subscription and ad-supported experiences on one delivery chain.
Market context
$29.3B
projected U.S. connected TV ad spend in 2026, up 11% year over year.
IAB 2026 Digital Video Ad Spend & Strategy Report, via MediaPostMay 5, 202649.0%
of all U.S. TV viewing went to streaming in July 2026.
Nielsen, The GaugeSept. 10, 2026
What gets in the way today
Linear is a separate stack
Adding channels to an app usually means a second playout, packaging, and ad stack beside the VOD one.
Client-side ads break the experience
Player-side ad calls buffer between content and ads, vary by device, and are easy to block.
Ad tiers need precise rules
Ad load, frequency, and suitability need to differ between tiers and content without a separate ad server project.
What changes with MSOOCast
Channels inside the app
Linear channels from Channel Foundry live beside the catalog with a shared program guide.
Server-side ads on every device
Edge Splice stitches ads per session, so smart TVs, mobile, and web behave the same.
Tier-aware decisions
Moment Exchange applies ad load and suitability rules per tier and content type.
Protected delivery
Network Fabric packages with Widevine, FairPlay, and PlayReady for subscription content.
The workflow
Connect
Point existing VOD and live sources at MSOOCast, or build channels in Foundry.
Package
Network Fabric outputs HLS, DASH, or CMAF with DRM per device family.
Insert
Edge Splice personalizes breaks for each viewer session.
Measure
Session quality, fill, and revenue appear in one report.
Products in this solution
Metrics in the console
What teams like yours watch day to day.
- Ad-supported hours
- Fill rate
- Ad completion rate
- Rebuffering ratio
- Revenue per user